Social Change Nation's Podcast | Make a dollar AND a difference

It's the thing almost all of us cringe at...SELLING.

We say to ourselves, can't we just hire someone to do it? Or can't we just partner with a marketing guru to make it all go away? 

The most honest answer to these questions is NO.

The simple fact is that if you want to make it in social impact entrepreneurship it WILL mean selling yourself and the impact you're making.

So, Josh made this podcast to help you make this easy as pie.

P.S. Huge thanks to for sponsoring the show - let's show em' some love by checking out their high quality shades that are revolutionizing sunglasses AND giving back to a cause you choose. 

Direct download: S3__E_12-_Selling_Yourself1.mp3
Category:general -- posted at: 8:35am CST

"If I'd asked em' what THEY wanted, they would've said 'FASTER HORSES'"

-Henry Ford

>>This episode is brought to us by the great folks at awesome quality sunglasses that give back to a cause you care about. Check em' out here:<<

Have you been guilty of asking your customers what they WANT? 
I know it sounds backwards, but the simple fact is, people are much more tuned in to what they DON'T WANT than what they DO want.

So, if you can figure out what your target customer DOESN'T LIKE about their current situation AND THEN offer to relieve their PAIN via your social impact business, you can change the world.

These are simple rules of business, but I see SO many social impact entrepreneurs fall flat on this one...

And in some ways I get it... we've got huge hearts for our 'community of service' and we want to help them with the social problems they face so badly that we forget the rules of good business.

But the simple truth is this: you stand the best chance of helping those you serve by building a ROCK SOLID social impact business that consistently grows a 'community of customers'.

To do that, you've got to speak to the PAIN your audience experiences.

So let's chat about that on today's LIVE.


>>How Henry Ford revolutionized transportation by figuring out what people DIDN'T WANT

>>How to get out and start figuring out the PAIN your community experiences

>>Why you must speak the language of your tribe and how to do that

Peace and love,


P.S. Thanks again to for sponsoring this episode!

Direct download: Customer_Discovery.mp3
Category:general -- posted at: 2:08pm CST

The most VITAL part of any social impact entrepreneur's business is a genuine and heartfelt WHY that drives what you do.

Without this, you simply won't make it in social impact business. 

Join Josh on this 4 part series as he tells you why you need a WHY, how to craft it, how to share it, and why this separates us from all those 'bad businesses' out there.

P.S. Josh hosts this weekly podcast LIVE in a private Facebook group for social impact entrepreneurs. You can join for free right here:

Direct download: Why_Pt_1.mp3
Category:general -- posted at: 4:49pm CST

Josh shares some stuff that's just for podcast listeners, so you'll have to just listen to get the scoop :)

Direct download: Something_Im_sharing_just_with_you.mp3
Category:general -- posted at: 7:43am CST

Join Josh as he records another LIVE show where he chats and takes your questions about different legal structure options you have in social impact business.

Josh will tell you the important questions you ask yourself and get you pointed in the right direction on this one :)

And, as always, we'd like to send a HUGE and SPECIAL thanks to the sponsor of this mini-series, Live the Give. 

They have an amazing range of socially conscious clothes. Have a look and show them some love right here:

Direct download: 8._Legalize_for_Social_Impact_Entrepreneurs.mp3
Category:general -- posted at: 2:47pm CST

Thanks to Live the Give for sponsoring this series! Let's show them our love by jumping on their site and checking out some of their great socially conscious clothes right here:

This was a super fun episode because Josh went live and answered questions from all of you straight in the Facebook group!

Here are some examples of the questions:

Alyssa wants to know about the process of becoming 'B-Corp Certified' (that's like the 'certified organic seal' of social impact business)?

Kevon asks about the best ways to get startup capitol?

Lisa want's to know when's the best time to make the leap full-time into her social impact business?

Ashley wants to know the best way to get a logo on a shoestring?

Tune in and there's bound to be an answer to a question you've got! 

Direct download: 9._BONUS-Answers_to_your_questions.mp3
Category:general -- posted at: 11:58am CST

Jump on this episode where Josh boils down 'Lean Startup' tactics for social good.

Basically, this means he'll show you some proven tactics for launching with less time and money than you thought you needed ;)

This episode and this entire mini-series are sponsored by a social impact business called Live the Give. Their founder Najat wanted a clothing company that was socially conscious by nature AND gave back to children's education around the world. does this beautifully by offering a stylish range of clothes that ALL come from WRAP certified providers (basically, WRAP certification is like 'certified organic' of the clothing space - you know anything that's WRAP certified comes from places that offer fair and safe conditions for their communities). 

So, give a special thanks to Najat and Live the Give for sponsoring our show by checking out what they have at 


Direct download: 7._How_to_grow_for_less_time__money_than_you_thought.mp3
Category:general -- posted at: 11:28am CST

Too many people think they don't have the time & money to live their dreams and launch a social impact business.

In this episode, Josh shows you why that's almost always a crappy excuse for not making your impact. 

Tons of social impact entrepreneurs start with nothing and there are tactics you can use to help you get started even if you think you're missing something.

Josh talks you through these tactics and gives you some real life examples of social impact businesses who have successfully used them to beat the time/money curse.

Thanks to Live the Give for sponsoring this episode. Their line of socially conscious clothes has been keeping Josh and his team in style this past year :)

Check them out and grab some great clothes while supporting conscious fashion around the world: