Mon, 1 August 2016
I've been dying to do this episode for a long time! Also, I'm super stoked to have Jared Angaza with me as a special guest. Jared has over 20 years of experience as a social entrepreneur and has consulted with some EXTREMELY well known brands.
Jared and I have been friends for a long time, and there's something we've noticed: many established companies and veteran entrepreneurs are seeking to reposition their brands for social good. In other words, traditional entrepreneurs are wanting to become social entrepreneurs because they understand that it's the best way to do business!
Check out this podcast for evidence that shows how social entrepreneurs are leading a pivotal shift in business, why social entrepreneurs are more profitable than their traditional counterparts, and 7 tactics you can implement right away to reposition your brand for social good.
Also... Jared and I make a super sweet offer at the end to come along side a very limited number of brands to walk them through the process of leveraging their current success into social entrepreneurship.
Listen in for the details and be sure to use the coupon code 'launch' when you fill out your application to save 30%! Act fast though, that offer is only good for the first 4 applicants we work with! Here's the link with the info and application: http://socialchangenation.com/branding/
Thu, 14 July 2016
This post originally appeared in Millennial Magazine. Check out the transcript below for links to everything Josh mentioned:
Article after article has shown that millennials are the most purpose driven generation. We value purpose over the size of our paycheck, demand meaningful work, and are consistently on the hunt for new ways to change the world. Enter the social entrepreneur.
Millennials are also called the most entrepreneurial generation ever. After watching our parents get booted out of work during the recession, we millennials are highly skeptical of corporate America. This skepticism, combined with the meteoric success of millennial entrepreneurs like Mark Zuckerberg, has convinced many of us that being a social entrepreneur is the only way to defend ourselves against corporate downsizing.
Thus, social entrepreneurship is one of the hottest fields a millennial can be involved in. But, there is another way to pursue meaning at work without taking on the risk and unpredictability of entrepreneurship. Social intrapreneurshiprefers to the process of creating new cause driven initiatives within a traditional company. Now that you understand social intrapreneurship, let’s explore how you can transition your career in this direction:
Help your company create a social good program
Millennials prefer cause based products, are willing to pay more for them, and demonstrate strong brand loyalty to companies who weave social good into their stories. Traditional companies know this and are responding by creating new initiatives to reach millennials. So, chances are strong that your company will be open to your ideas for social intrapreneurship. For example, you could help launch a paid volunteer program like the one Timberland employees enjoy, help market a new line of products that give back, or help your branding department better tell your company’s social good story.
If you need to jump ship, here are some options
While many traditional companies are shifting into social good, there are many more that are refusing to change. If you’re dying to work for social change but your company won’t budge, it may be time to consider a career move. Here are a few places you could look:
Search for social intrapreneurship opportunities via job title
Social intrapreneurs come in many flavors. Here are a few titles to search for:
Contract your way into intrapreneurship
Millennials are well known for shirking the 9 to 5 in favor of flexible, results based employment. Use this to your advantage by pursuing traditional companies that want to launch a social good initiative. For example, if you’re a graphic designer, you could sell your services to a company launching a new brand focused on social impact. Or, if you’re a marketer, you could sell services such as content marketing, ad copy, or consulting to a company seeking to make its mark on millennials. This can be a great option that stands a solid chance of leading into a permanent position or helps you build a portfolio of cause driven clients.
Work for a hybrid non-profit
A hybrid non-profit is an organization that has non-profit status and engages in a revenue generating activity. One of the best known examples of this is Habitat for Humanity’s ReStore. Kiva Zip is another exciting example that recently launched. By working with organizations like these, you’ll guarantee yourself the opportunity to be a social intrapreneur.
Thanks to cause-minded millennial consumers, the opportunities to become a social entrepreneur or build a career through intrapreneurship abound at companies across the US. Be careful, however, not to get so sucked into the glamour of entrepreneurship that you fail to explore the opportunities (and security) offered to you by becoming a social entrepreneur or social intrapreneur.
Mon, 4 July 2016
On this revolutionary day, join Josh as he talks all about the social entrepreneurship revolution and why it's here to stay.
BONUS: Josh rants about why you've gotta be profitable to be a sustainable social entrepreneur.
Wed, 22 June 2016
You've gotta listen to this one... Josh tells all about the roller coaster ride that was his first year in social entrepreneurship. Tune in, get some nuggets of wisdom, and start rocking them in your own venture.
Also, we'd love it if you'd share this episode with your friends. You can easily do that by sharing this link via email, twitter, Facebook, or whatever you use to get social (we've put some easy sharing buttons right here in the post!).
Keep it real Change Nation,
Wed, 15 June 2016
If you're a startup social entrepreneur, the chances are high that you've been asked this question. Tune in today as Josh gives you the ammunition you need to answer it confidently and passionately.